From Concept to Grateful Patient Fundraising in 16 Weeks: A Journey with London Automation and Aultman Health System

At the Association of Healthcare Philanthropy (AHP) 2024 conference in San Diego, industry experts Brandon Danner, Co-Founder of London Automation, and Eric Belden, VP of Philanthropy at Aultman Health System, took center stage to unveil an innovative path for transforming healthcare fundraising through the power of AI and intelligent automation. Their presentation, titled “From Concept to Grateful Patient Fundraising in 16 Weeks,” showcased the concerted efforts and strategies that have propelled Aultman’s philanthropy program to new heights, leveraging London Automation’s cutting-edge DonorThink™ products.

London Automation: Pioneering AI Solutions for Healthcare Philanthropy

London Automation has established itself as a leader in providing advanced solutions tailored for healthcare fundraisers. Their suite of products, including DonorThink™, DonorThink 360™, and DonorThink CRM™, is designed to empower fundraising teams to navigate current challenges and seize future opportunities in the philanthropic landscape.

• DonorThink™: This AI-powered grateful patient prospecting tool is acclaimed as the longest trained model in the sector. It uses over 4,500 data points to pinpoint the most promising donor prospects, streamlining the fundraising process by eliminating guesswork and manual database sifting.
• DonorThink 360™: Offering an operational edge by streamlining fundraising activities, this platform integrates advanced portfolio management, automated data enrichment, and AI analytics to help fundraisers prioritize strategic engagements.
• DonorThink CRM™: A purpose-built CRM explicitly crafted for healthcare philanthropies, ensuring seamless integration with existing systems and providing robust tools for donor relationship management and strategic fundraising.

The Aultman Health System Story: Data-Driven Transformation

Aultman Health System, under Eric Belden’s leadership, embarked on a transformative journey to establish an innovative grateful patient fundraising program. With London Automation’s support, Aultman was able to implement a comprehensive solution in a mere 16 weeks, tackling common challenges faced by hospitals of all sizes.

Key Presentation Highlights:

• Choosing an AI Path: Eric highlighted the critical decision-making involved in selecting a technology partner that goes beyond mere technological prowess; they sought a partner with proven healthcare fundraising expertise and a commitment to ongoing support.
• Results and Impact: Aultman’s strategic use of data and AI led to a 170% increase in giving and a 120% rise in donor numbers. They successfully implemented segmentation strategies, allowing targeted appeals for cancer, heart, and specific community groups, resulting in unprecedented fundraising success.
• Data-Driven Success: The implementation of AI-driven data flows facilitated leadership buy-in at the C-level, underlining the importance of data for not only fundraising success but also enhancing physician relationships and community networks.

The Road Ahead

Eric Belden emphasized the importance of focusing on strategic fundraising activities while leveraging external expertise for complex tasks like AI integration and data security compliance. Their partnership with London Automation has allowed Aultman to shift from sporadic appeals to sustained, targeted fundraising efforts, ensuring a future-proof path of continuous improvement.

The session closed with a resonant takeaway: Regardless of hospital size, the challenges in grateful patient fundraising are solvable with strategic partnerships, robust data flows, and AI-driven insights.

For more information on how London Automation can transform your healthcare fundraising strategies, explore our comprehensive suite of DonorThink™ products and schedule a demo today.

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